New York: Change my name, change my name

New York: Change my name, change my name

Yeah, that’s a Destiny’s Child joke. I have a piece at New York today, about why and how women change their names when they get married. Starting, of course, with Queen Bey.

In the days before the Grammys, Beyoncé Knowles ended the biggest week of her professional life with a bang, ricocheting from an a cappella “take that, haters” press conference to a jaw-dropping Super Bowl halftime show that drew near-universal praise. Poised for world domination, she announced her 2013 world tour the very next day.

It’s called “The Mrs. Carter Show.”

It’s the first time Beyoncé has publicly referred to herself in this way; her full married name is Knowles-Carter, but she doesn’t use the double barrel professionally, nor does husband Jay-Z, whose legal name is Shawn Knowles-Carter. Of course, Jay and Bey are exceptional, in that they’re known the world over by the one-word titles, but the thorny question of which names to use in which contexts is a problem non-famous women grapple with, too —particularly in an age when names are routinely plugged into search engines and “personal branding” is a career staple

You can read the whole thing here.


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