My first piece in The Boston Globe is about Andy Murray, his new brand, and sexism in sports:
This week, just as the Australian Open began, British tennis ace Andy Murray unveiled his new logo. Murray, who won the men’s singles title at Wimbledon in 2013, hired the “brand storytelling” agency Aesop to design an icon that will be branded on his on-court bag and training shirts at the Open, and will soon appear on a full line of “Andy Murray” clothing and accessories. Dan Calderwood, Aesop’s design director, said that the aim was “to create a modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number ‘77.’ ”
The reference isn’t exactly subtle, though. In the video revealing the new logo, the 77 appears first, followed by the initials “AM.” In bold, slanted black numbers that recall a digital clock, the design reminds us of Murray’s historic, now literally iconic achievement: He was the first British man to win the Wimbledon singles title in 77 years, and he won the cup on July 7.
In reporting Murray’s victory, numerous commentators and media outlets stated that he was the “first Brit” to win Wimbledon in 77 years. As I noted at the time, that statement is true — unless you think women are people. In the years between Fred Perry’s 1936 win and Murray’s 2013 triumph, four British women took home the Venus Rosewater Dish — Dorothy Round Little, in fact, won the title in 1937, just a year after Perry’s victory.
You can read the whole thing here.